Extra Time
A campaign, identity and website pushing Premier League clubs to commit to a minimum two-year home shirt cycle. The goal: To reduce the sport’s environmental footprint and costs, and to ease financial strain on fans.
We also built Sub Your Shirt, a fan focused initiative that encourages supporters
to swap unwanted shirts with each other instead of buying new.
Sub Your Shirt
Brand Identity | Creative Direction | Web Design | App Design | Motion Design
A campaign, identity and website pushing Premier League clubs to commit to a minimum two-year home shirt cycle. The goal: To reduce the sport’s environmental footprint and costs, and to ease financial strain on fans.
We also built Sub Your Shirt, a fan focused initiative that encourages supporters
to swap unwanted shirts with each other instead of buying new.
Sub Your Shirt
Collaborators